Abby Garger Creative Director | Ripe Craft Mixers

Abby Garger is an award-winning Creative Director specializing in branding, digital marketing, advertising, web design, video production, and creative strategy. Serving Massachusetts, Connecticut, New York City, and clients nationwide. Contact Abby Garger today!

Ripe Craft Cocktail Juice Mixers, originally a local business in Connecticut, has evolved into a leading premium cocktail mixing brand in the United States. With widespread availability in households, high-end bars, and restaurants nationwide, Ripe Craft Cocktail Mixes has become a staple in the industry. In 2018, the client sought a creative concept to elevate their brand presence in the national marketplace. We developed a concept called "The Ripe Mix," a clever wordplay on "The Right Mix." This concept involved creating a series of short how-to recipe vignettes that showcased Ripe's juice mixers as the key ingredient for both alcoholic and non-alcoholic cocktails. By emphasizing the versatility and quality of Ripe's products, the campaign effectively positioned the brand as the go-to choice for crafting delicious and innovative cocktails.