Abby Garger Creative Director | Headliners Salon & Spa

Abby Garger is an award-winning Creative Director with 15+ years of experience in branding, social and digital marketing, web design, video production, advertising, and creative strategy for businesses across Massachusetts, Connecticut, and New York City.

Headliners Salon & Spa, under new ownership since 2021, has undergone a rebranding effort. Owner Kim Robinson expressed the need for a tagline that aligns with the salon's new name and is memorable. The chosen tagline, "Headline your look," along with sub-branding taglines such as "make your style a headline," was incorporated into an integrated branding campaign spanning TV, social media, and digital platforms. The campaign included a revamped website, video content for various channels, and professional photography that creatively incorporated salon terminology. These visuals effectively showcased the salon and spa services and highlighted the business's positive and relaxing ambiance.

Award-winning creative

2022 Gold Telly Award | Commercial Campaign & Gold Davy Award | Commercial Campaign